Permanent colour

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After a great deal of research, we've chosen PURE's premium line of organic, permanent hair colour for our client's hair. PURE is an innovative brand renowned for its high-quality formulations, vibrant colours and commitment to hair health. 

The key advantages to using PURE permanent hair colour: 

• Vibrant, fade resistant colour that lasts. PURE's advanced formulation will ensure your colour remains rich and vibrant for weeks.
• 100% grey coverage, for a natural and youthful appearance. The PURE permanent colour range boasts high-pigment formulas, for a natural look and excellent coverage for grey hair.

• Ammonia free formulations. The PURE range is free from ammonia, making it gentle on your hair and scalp. Great news for those with sensitive skin as it reduces the risk of irritation and damage.
• Nourishing ingredients such as argon oil, keratin and vitamins. PURE is infused with conditioning agents and natural extracts, helping to maintain the hair’s health and integrity during the colouring process.

• Wide range of colours. PURE offer an extensive range of colour options, giving you limitless shades to choose from. 
• From natural tones to vibrant fashion hues. This versatility allows for customised colour results, whatever you're looking to achieve - whether that's upping your high fashion stakes or a more subtle, natural look.